Christine Gustafson, Vice President of marketing and public relations at The Breeden Company, breaks multifamily marketing down to a science.
Whether or not it’s apparent, all great marketing decisions are rooted in psychology. And when it comes to multifamily real estate, understanding the science behind marketing strategies can be the tipping point of getting a leased signed and resigned.
In this episode of Top Marketers, Multi-Housing News Associate Editor Jordana Rothberg is joined by Christine Gustafson, the vice president of marketing and public relations at The Breeden Company Gustafson has been with The Breeden Company since 2020 and holds more than 20 years of executive and business experience under her belt. But the secret to Gustafson’s success as a top marketer? Her understanding of psychology.
When you walk through the doors of a Breeden Co. property, there are a thousand tiny details. Each one holds significant importance, but why? In this episode, Rothberg and Gustafson break down the importance behind the small things and how bringing psychology into marketing decisions can transform the outcome entirely.
Listen to the podcast HERE.
