Marketing conventional apartments to your existing student base is a potential win-win for operator and renter. But the strategy isn’t limited to the post-college transition. Consider extending the concept. If you’ve successfully moved your students to conventional apartments, they may very well be candidates for your BTR properties, condominiums and, someday, 55-plus communities. Breeden's Vice President, Marketing & Public Relations, Christine Gustafson, provides insight. "...the easiest thing you can do is start connecting the dots between your properties. It should be holistic, it should be overarching, and you should be connecting the dots to retain your current loyal base.”
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